Chiraz Aouina-Mejri (PhD, Paris-Est University) is an associate professor at PSB (Paris School of Business). Her research interests include corporate social responsibility, retailers’ marketing and consumer’s resistance.
Jean-Marc Lehu is Affiliate Professor of Communication at Paris School of Business. He teaches brand strategy and related topics in M.Sc and B.Sc.
Valentine Mahdavy is Senior Lecturer at Paris School of Business. She teaches Communication and related topics in Bachelor and Master degree programs. Her interests lie in the area of marketing and business model development.
Xavier Menaud is Associate Professor of Marketing and coordinator for the Communication and Media Master at Paris School of Business. He teaches communication and related topics in M.Sc and B.Sc. His interests lie in the area of consumer behaviour and sustainable business.
Judith Partouche-Sebban is Associate Professor and head of the Marketing and Value Creation research department at Paris School of Business. She teaches Marketing and related topics in Bachelor and Master Degree Programs.
Françoise Passerard is an Assistant Professor of Marketing at PSB Paris School of Business. Her research focuses on the issues of consumer vulnerability, poverty alleviation, and public health.