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Publication title
GPT lé plom
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L'adoption du mobile professionnel par les cadres : approche sociologique
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L'image des séniors dans la publicité : un choc des cultures
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La culture urbaine et festive : l’expérience est-elle seulement vécue ?
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La possibilité d’une expérience de consommation: quand la ville devient un espace de consommation festive et symbolique
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La publicité est dans le film
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Le marketing sensoriel du point de vente : apports théoriques et applications managériales
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Les séniors à haut potentiel
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Rajeunir le regard sur les séniors? Un essai de typologie des représentations des séniors - le cas de la CNCE
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