Scent marketing: linking the scent congruence with brand image
Purpose – The purpose of this study is to examine the role of scent congruence with the brand image in the
formation of consumers’ reactions to the atmosphere of a place.
Design/methodology/approach – Using a factorial design (i.e. scent congruent with the brand image,
L’expérience vécue en gare par les voyageurs mobiquitaires : caractéristiques et dimensions
Show me Your Recipe And I Will Show You Mine! Chefs Secrets to Engage Their Followers on Instagram.