Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Market-driving strategy (MDS) is defined as influencing the market structure and/or the market players’ behavior in a direction that reinforces a firm’s competitive edge.
Increasing customer loyalty and WOM in an age of terror: cross-cultural development and validation of the customers’ reactions to terror scale
The threat of terror places customers in a vulnerable situation, giving rise to a variety of protective behaviors. The ability to employ these behaviors dictates customers' preferences for specific services.
Le corps dans l’espace organisé, l’organisation de l’espace qui prend corps : l’embodiment au sein des espaces de coworking
This article aims to understand spatial and social space in coworking spaces through a multiple ethnography located in Paris.
Show me your mobile and I will tell you who you are: Forecasting consumer compassion and altruism behaviour through smartphone type and usage