Publications

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Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy

Ioannis THEODORAKIS, Vlasis STATHAKOPOULOS, Konstantinos G. KOTTIKAS, Grigorios PAINESIS, Efthymia KOTTIKA

Market-driving strategy (MDS) is defined as influencing the market structure and/or the market players’ behavior in a direction that reinforces a firm’s competitive edge.

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Increasing customer loyalty and WOM in an age of terror: cross-cultural development and validation of the customers’ reactions to terror scale

The threat of terror places customers in a vulnerable situation, giving rise to a variety of protective behaviors. The ability to employ these behaviors dictates customers' preferences for specific services.

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Le corps dans l’espace organisé, l’organisation de l’espace qui prend corps : l’embodiment au sein des espaces de coworking

This article aims to understand spatial and social space in coworking spaces through a multiple ethnography located in Paris.

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On bond returns in a time of climate change

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Quantile Estimation of Stochastic Frontiers with the Normal-Exponential Specification

Samah JRADI, Christopher PARMETER, John RUGGIERRO
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Selling standalone private label wine : an exploration of French retailers’ strategies

Yosr BEN TAHAR, Charlotte MASSA, Sarah MUSSOL
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Show me your mobile and I will tell you who you are: Forecasting consumer compassion and altruism behaviour through smartphone type and usage

Saeedeh REZAEE VESSAL, Amitabh Anand, Kishore Rathi, Nisreen Ameend
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Sports, clothings and online shopping: How ti launch a new marketplace?

Chiraz AOUINA MEJRI, Claire GARCIA, A. MAALAOUI

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