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Overcoming stressful events by Do-It-Yourself (DIY) laboratories. A new trailblazing career for disadvantaged entrepreneurs

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How to fight against food waste in the digital era: key factors for a successful food sharing plateform

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I live with terror inside me": Exploring customers' instinctive reactions to terror

Terrorist attacks occur mostly at public service-oriented sites. Consequently, their victims are likely to be customers. The present study explores how customers instinctively react toward the reality of terror in a matrix of 2

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Privacy and Intelligent Virtual Assistants Usage across Generations

This paper addresses the question of Intelligent Virtual Assistants (IVAs) continuance of usage through different generations. Indeed, the sustainability of these tools is potentially enabled by the gratifications they provide over time to users.

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Scent marketing: linking the scent congruence with brand image

Purpose – The purpose of this study is to examine the role of scent congruence with the brand image in the
formation of consumers’ reactions to the atmosphere of a place.
Design/methodology/approach – Using a factorial design (i.e. scent congruent with the brand image,

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Le jeu dangereux des annonceurs autour du succès de Koh Lanta

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Why some third age individuals develop entrepreneurial intentions: exploring the psychological effects of posterity

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Consumer reactions to olfactory congruence with brand image

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