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Cause-related marketing in pandemic context—The effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation

Even though the COVID-19 pandemic has represented an intense period of stress and anxiety for individuals, it has also been an opportunity for firms to engage in cause-related marketing initiatives as a means of providing support and helping them cope with this global pandemic.

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Reliving a traumatic experience through emotional creativity: the bright side of cancer during the COVID-19 pandemic

Purpose – The COVID-19 outbreak has undoubtedly affected overall mental health. Thus, researching
resilience is important, as it has been previously discussed as a means to protect people from mental health

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ENTREPRENEURIAL PASSION AND SOCIAL IDENTITY : THE WAY TO SUSTAINABLE ENTREPRENEURSHIP

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When co-creation pays off: the effect of co-creation on well-being, work performance and team resilience

This study aims to explore the effect of value co-creation among health-care professionals and in a business-to-business (B2B) context on the involved individuals and the organization.

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Depicting the role of cross-cultural legitimacy for responsible innovation in Asian-Pacific business models: A dialectical systems view of Yin-Yang harmony

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Jimini’s : des insectes dans votre assiette ? Enjeu d’une démarche marketing

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Affaire Djokovic: retour sur une crise en quatre actes

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Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs

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How Death Anxiety Influences Coping Strategies during the COVID-19 Pandemic: Investigating the role of Spirituality, National Identity, Lockdown and Trust

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