La Bête du Gévaudan : un mystère français éclairé par les statistiques
Entre 1764 et 1767, le Gévaudan focalise l'attention du Royaume de France. Pendant trois ans, une bête sévit dans cette région reculée, laissant derrière elle de nombreuses victimes.
When cause familiarity leads to positive attitudes toward brands in a cause–brand alliance: a cross-cultural study during the COVID-19 pandemic
Purpose – Building on construal level theory and applying the hypothetical distance dimension, this cross-
cultural study (individualistic vs collectivistic culture) aims to explore the effects of cause familiarity on
Cause-related marketing in pandemic context—The effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Even though the COVID-19 pandemic has represented an intense period of stress and anxiety for individuals, it has also been an opportunity for firms to engage in cause-related marketing initiatives as a means of providing support and helping them cope with this global pandemic.
Senior entrepreneurship: how subjective age affects seniors’ entrepreneurial intentions
This paper focuses on the concept of subjective age, which has mainly been studied in the fields of gerontology, psychology and marketing.
Reliving a traumatic experience through emotional creativity: the bright side of cancer during the COVID-19 pandemic
Purpose – The COVID-19 outbreak has undoubtedly affected overall mental health. Thus, researching
resilience is important, as it has been previously discussed as a means to protect people from mental health
When co-creation pays off: the effect of co-creation on well-being, work performance and team resilience
This study aims to explore the effect of value co-creation among health-care professionals and in a business-to-business (B2B) context on the involved individuals and the organization.
Depicting the role of cross-cultural legitimacy for responsible innovation in Asian-Pacific business models: A dialectical systems view of Yin-Yang harmony