Using social media for health: How food influencers shape home-cooking intentions through vicarious experience
Social media influencers have gained significant popularity particularly within marketing research. However, their impact extends beyond purchase decision making, as they also have the potential to influence attitudes and behaviors through the lifestyles they promote in their content.
Megalabs: Breaking Barriers – The Journey of Implementing Remote Work in Organizations
This case describes the transition of Megalabs (regional pharmaceutical company) into hybrid ways of working, when the COVID-19 pandemic created a set of new circumstances for the organization.
The emergence of communities through interdependent dynamics of physical, cognitive and virtual contexts: the case of collaborative spaces.
Research about the emergence of communities has mainly focused on a single context of interaction, either physical or virtual.
Home cooking in the digital age: When observing food influencers on social media triggers the imitation of their practices
Social media influencers are effective in influencing the purchase intention of their audience. Aside from products, influencers also promote certain lifestyles and behaviors. Food influencers, for example, frequently feature home cooking, a healthier behavior compared to snacking or dining out.
Nuances of Working Together: The Influence of Managerial Approaches on Collaboration Within Coworking Spaces