Jean-Marc Lehu is Affiliate Professor of Communication at Paris School of Business. He teaches brand strategy and related topics in M.Sc and B.Sc. His interests lie in the area of Product development (brand architecture), Ageing problems (brand rejuvenation process), Customer relationship management (brand loyalty strategy), and Communication (branded entertainment).
- PhD, Business Administration, Marketing (graduated in 1993)
- Marketing and Communication
Département de recherche
- Marketing and Value Creation