Qurat-Ul-Ain TALPUR

Qurat-ul-ain TALPUR, PhD en Management Associate Professor Qurat-ul-ain Talpur (PhD in marketing, IAE-Lyon, Jean Moulin University Lyon3, 2019) and is an Associate Professor in Marketign and Communication department at Paris School of Business. She teaches digital marketing, fundamentals of marketing, international marketing, digital media and society, data analtyitcs, research methods, and business games in various MSc, Master Grande Ecole and Bachelor programs. Her research focuses on services marketing, digital marketing and organizational behavior. Her research work has been published in journals such as Applied Psychology: An International Review, Journal of Retailing and Consumer Services, Business Strategy and Environnement, Asia Pacific Journal of Management, International Journal of Hospitality Management, Service Industries Journal, Hospitality and Society, International Studies of Management and Organization, and Human Systems Management. Her research has also been presented at numerous national and international conferences and published as Conference Proceedings such as Academy of Management, European Academy of Management, British Academy of Management and La Londe conference. She is Editorial board member at Applied Member at Journal Applied Psychology: An International Review.