Faculté
Wissal BEN ARFI

Wissal BEN ARFI

Associate Professor Research
Résumé du parcours
Wissal BEN ARFI, Ph.D. in Strategic and Innovation Management, University of Grenoble-Alpes in 2014), is an Associate professor and Head of Marketing & Communication Department at Paris School of Business. She teaches Strategic Management & Technological Innovation, Introduction to Entrepreneurship and related topics in the in the MSc International Management and MIM Program. Her main research interests include Innovation Management, Entrepreneurship, Digital Platforms, Digitalization, Knowledge Sharing. Her research have been published in journals such as Journal of Business Research, Technological Forecasting and Social Change, Small Business Economics. Her research have also been presented at numerous national and international Strategic Management & Marketing conferences and published as Conference Proceedings. Other Activities Editorial responsibilities in academic journals : Guest Editor : Question(s) de Management Journal : Special Issue : L'innovation durable dans le contexte post COVID-19 : Leçons, défis, stratégies et opportunités ; Ben Arfi, W., (Paris School of Business); J-P., Boissin, (Université Grenoble-Alpes, IAE de Grenoble), Matmati, M. (Grenoble Ecole de Management) Guest Editor: Journal of Innovation Economics and Management: Special Issue: Innovation and Entrepreneurship in a platform-shaped world; Simoni M., (University of Naples Parthenope, Italy); Khvatova, T. (EM Lyon); and Ben Arfi, W., (Paris School of Business) Guest Editor: Frontiers in Human Dynamics Journal, Special Issue: Organizational, Business and Sociological Perspectives on Metaverses; Basly, S., (Université de Nanterre) & Ben Arfi, W., (Paris School of Business) Workshop/conference organisations 3rd Edition of CIMs International Management Conferences, 1st & 2nd, June “ Innovations & Organizations in Times of Crisis” organized in collaboration with Lab New Management Practices (NPG), Africa Business and Entrepreneurship Research Society ( ABERS), Virginia Commonwealth University (VCU) in Morocco 1st Edition of International Conference in Customer Experience & Marketing « ICCEM» Thursday 8th, June “ Customer Experience, New Challenges, & Metaverse : Implications for Marketing Services Research & Practice ” in PSB, Paris, France Other interests Reviewer in peer journals in 2022-2023 Technological Forecasting and Social Change Journal of Environmental Management Journal of Business Research Revue de l’Entrepreneuriat Revue Management & Avenir Revue Gestion 2000 Revue Management & Sciences Sociales Reviewer for International Conferences ACIEK Conference Conference AIM Colloque Humanisme & Gestion Academic associations Réseau de Recherche sur l’Innovation (RRI) International Association of Strategic Management (AIMS)

Profil

Degree

  • PhD, Business Administration, Strategic Management "Specilization Innovation" (graduated in 2014)

Département pédagogique

  • Marketing

Expertises

Digital Management
Digital Management
Entrepreneurship
Entrepreneurship
Innovation
Innovation
Marketing
Marketing
Strategic Management
Strategic Management
Leadership Management
Leadership Management

Publications

Scientific Article
Titre Auteurs Source Date
Logistique inverse et RSE: l'impact des choix stratégiques sur la performance des entreprises Wissal BEN ARFI, Lubica Hikkerova, Jean-Michel Sahut Question (s) de management 04/2023
Gravitating exogenous shocks to the next normal through entrepreneurial coopetive interactions: A PLS-SEM and fsQCA approach Wissal BEN ARFI, George Bogdan Dr?gan, Victor Tiberius, Aymen Ammari Journal of Business Research 03/2023
Artificial intelligence applications in fake review detection: Bibliometric analysis and future avenues for research Wissal BEN ARFI, Sami BEN JABEUR, Houssein BALLOUK, Jean-Michel SAHUT Journal of Business Research 02/2023
Case study
Titre Auteurs Source Date
VOISIN : Comment renforcer les engagements éthiques et durables d'une marque Wissal BEN ARFI, Yousra Hallem, Frédéric Aubrun CCMP 04/2023
VOISIN : La stratégie digitale d'un chocolatier renommé Wissal BEN ARFI, Yousra Hallem, Frédéric Aubrun CCMP Centrale de Cas et de Médias Pédagogiques 04/2023