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Marketing to 'Seniors' in France and the UK: an approach to e-communication

The proportion of the Seniors generation using the Internet in France and the UK is steadily increasing.

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Outsiders' influence on indigenous firm innovation: The case of Canadian Biotech

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Profiting from Diversity: The Business Advantages and the Obstacles to Achieving Diversity

Frequent reference is made to the importance of workplace diversity but the remarkable and specific benefits it can bring to organizations are often overlooked.

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Recruter dans les métiers en tension, une méthodologie émergente par l'étude des offres d'emploi ANPE

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Status as Classification System : Application to the French Wine Sector

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Studying control as a practice

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Synchrony Effects on Customers' Responses and Behaviors

Past research demonstrates that most people have a certain time of day when they are most alert and able to perform at their best. The authors investigate the effect of consumers' "morningness"-"eveningness" orientation and time of day on their performance.

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The effect of consumers' diurnal preferences on temporal behavior

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