Publications

This paper provides an overview of Facet Theory, a systematic approach to facilitate theory construction, research design, and data analysis for complex studies, that is appropriate to marketing theories and particularly consumer behavior.

There is a large body of research documenting sex differences in certain visual-spatial skills, and relating these differences to evolutionary factors. There is also a growing body of work documenting sex differences in design preferences.

The research discusses the impact of national culture on the processes of knowledge management (KM) in Higher Education. In particular, it focuses on the extent to which teamwork approaches to IC development are favoured in individualistic and collectivist cultures.

Countless intellectuals have sung the praises of Che, without having read a single line of his writing, projecting their own fantasies onto a personage who has been reduced to two photos: the one of a man in a beret with a single star, looking into a distant future which he doubtless imagined wou

CUBA : Una hermosa isla dominada desde 1959 por los hermanos Castro cuyas ciudades se cean a pedazos y cuya poblacion trata de huir por todos los médios.

LA DINASTIA CASTRO : La realidad de le Revolution, un régimen comunista controlado por dos hermanos y por su camarilla.

The marketing literature suggests that customers are satisfied when there is congruence between performances (products and management behaviours) on the one hand, and preferences (whether for management behaviours or products) on the other.