CSR : Consumer responses to the social quality of private labels
This paper investigates the responses of French consumers to the communication of the “social quality” of private labels (PL) in terms of perceived quality of the PL and intentional loyalty to the brand and the retailer. It also treats the role of some individual variables in these responses.
Effects of Death Anxiety and generativity on The Formation of Senior Entrepreneurial Intentions
Elder driving the TPB: Death around the corner Or resurrection? The impact of anxiety toward death on the entrepreneurial intention of the senior: A modeling perspective