The co-creation process in the development of nostalgic new products : a netnographic study
Transfert intergénérationnel des connaissances et technologies de l'information (TI) : vers un modèle intégrateur des dynamiques junior-senior
This article shows the impact of new technologies on the mechanisms of knowledge transfer by connecting the methods of knowledge transfer, the developed information technologies and the transmitter and receiver of the knowledge.
Why are not thou resisting? Consumer resistance toth citizen argument of MASS retairless
Recent studies on corporate social responsibility (CSR) illustrate the positive consumer reaction to the socially responsible practices of retailers, and outline the upside for retailers to engage in these practices.
Credit du Nord: La banque et le développement de l'activité Assurance
The Credit du Nord is one of the five major French banks. Its customers are mainly individuals (140,000 small customers and another 60,000 having a high heritage potential but also companies (of which 85% are SMEs).