Building interstitial spaces to support collective dynamics: the roles of innovation spaces in healthcare
Cause-related marketing in pandemic context—The effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Even though the COVID-19 pandemic has represented an intense period of stress and anxiety for individuals, it has also been an opportunity for firms to engage in cause-related marketing initiatives as a means of providing support and helping them cope with this global pandemic.
Emerging and advanced economies markets behaviour during the COVID-19 crisis era
This article examines the consequences of the COVID-19 crisis on the interdependencies
between emerging and advanced economies. Using daily market
index data from 22 developed and emerging markets, we develop a combination
The role of organization intermediaries in science-/techno-push versus user-centric approaches in health care innovation
Purpose
Fostering positive customer attitudes and usage intentions for scheduling services via chatbots