Chiraz Aouina-Mejri (PhD, Paris-Est University) is an associate professor at PSB (Paris School of Business). Her research interests include corporate social responsibility, retailers’ marketing and consumer’s resistance.
Ekaterina Besson is an Associate professor at PSB Paris School of Business, Paris, France. She holds a PhD from University of Birmingham Business School. Ekaterina teaches Principles of Management, Corporate Strategy and Corporate Social Responsibility at the Paris School of Business.
Karim ERRAJAA PSB is Associate Professor at Paris School of Business and Head of Marketing and Value Creation research department. His research focuses on the behavior and consumer experiences in stores, sensory approach and research methods.
Hajer Kefi is Full Professor in Management Science in PSB Paris School of Business. She is an invited professor in the National University of Singapore. Her research interests include social media usage, Big data analytics and digital marketing and Information Technology Technology ethics.
Jean-Marc Lehu is Affiliate Professor of Communication at Paris School of Business. He teaches brand strategy and related topics in M.Sc and B.Sc.
Daniel Maar is an Associate Professor at PSB Paris School of Business and holds a doctoral degree from the University of Passau. In his research, he analyzes key challenges of managing customer interactions in offline and online environments, mainly in the context of professional services.
Valentine Mahdavy is Senior Lecturer at Paris School of Business. She teaches Communication and related topics in Bachelor and Master degree programs. Her interests lie in the area of marketing and business model development.
Xavier Menaud is Associate Professor of Marketing and coordinator for the Communication and Media Master at Paris School of Business. He teaches communication and related topics in M.Sc and B.Sc. His interests lie in the area of consumer behaviour and sustainable business.
Anthony Moussa holds a Ph. D in Marketing from the IAE-Aix Marseille University. He teaches courses in both marketing and management. His research topics concern brand heritage, processing fluency, as well as consumer perception of brand innovations.
Judith Partouche is Associate Professor and head of the Marketing and Value Creation research department at Paris School of Business. She teaches Marketing and related topics in Bachelor and Master Degree Programs.