Ekaterina Besson is an Associate professor at PSB Paris School of Business, Paris, France. She holds a PhD from University of Birmingham Business School. Ekaterina teaches Principles of Management, Corporate Strategy and Corporate Social Responsibility at the Paris School of Business.
Hajer Kefi is Full Professor in Management Science in PSB Paris School of Business. She is an invited professor in the National University of Singapore. Her research interests include social media usage, Big data analytics and digital marketing and Information Technology Technology ethics.
Xavier Menaud is Associate Professor of Marketing and coordinator for the Communication and Media Master at Paris School of Business. He teaches communication and related topics in M.Sc and B.Sc. His interests lie in the area of consumer behaviour and sustainable business.