Marketing and Communication

The department is organized into 2 sub-departments.

 

Communication

Xavier Menaud

Associate Professor

Marketing

Imen Safraou

Associate Professor

Judith Partouche

Associate Professor

Professors of the department

Chiraz
Aouina-Mejri
Associate Professor

Chiraz Aouina-Mejri (PhD, Paris-Est University) is an associate professor at PSB (Paris School of Business). Her research interests include corporate social responsibility, retailers’ marketing and consumer’s resistance.

Valérie
Haie
Lecturer

Graduate with honours of a MBA specialized in Luxury Brand Marketing & International Management, Valérie?Haie has worked in the luxury market for 15 years. Former Head of projects at ABC-Luxe Group, she uses her experience in organizing ultimate luxury study trips and seminars.

Jean-Marc
Lehu
Affiliate Professor

Jean-Marc Lehu is Affiliate Professor of Communication at Paris School of Business. He teaches brand strategy and related topics in M.Sc and B.Sc.

Valentine
Mahdavy
Lecturer

Valentine Mahdavy is Senior Lecturer at Paris School of Business. She teaches Communication and related topics in Bachelor and Master degree programs. Her interests lie in the area of marketing and business model development.

Xavier
Menaud
Associate Professor

Xavier Menaud is Associate Professor of Marketing and coordinator for the Communication and Media Master at Paris School of Business. He teaches communication and related topics in M.Sc and B.Sc. His interests lie in the area of consumer behaviour and sustainable business.

Judith
Partouche
Associate Professor

Judith Partouche is Associate Professor and co-head of the marketing department at Paris School of Business. She teaches Marketing and related topics in Bachelor and Master Degree Programs.

Françoise
Passerard
Assistant Professor

Françoise Passerard is an Assistant Professor of Marketing at PSB Paris School of Business. Her research focuses on the issues of consumer vulnerability, poverty alleviation, and public health.

Saeedeh
REZAEE VESSAL
Assistant Professor

 

Imen
Safraou
Associate Professor

PHD in Business Administration graduated from the University of Paris Dauphine. Imen Safraou is now an associate professor at PSB Paris School of Business. Her research interests are the elderly, consumer behavior and communication.