Chiraz AOUINA MEJRI
Associate Professor Research
Chiraz Aouina-Mejri (PhD, Paris-Est University) is an associate professor at PSB (Paris School of Business). Her research interests include corporate social responsibility, retailers’ marketing and consumer’s resistance. Her researches have been published in journals such International Journal of Market Research and Journal of Retailing and Consumer Services. Her research has also been presented at numerous national and international marketing conferences.
- PhD, Business Administration, Marketing (graduated in 2010)
- Head of academic department, Marketing and Communication
Domaine de compétence
Département de recherche
- Marketing and Value Creation