Faculté
Daniel MAAR

Daniel MAAR

Associate Professor Research
Résumé du parcours
Daniel Maar is an Associate Professor at Paris School of Business and holds a doctoral degree from the University of Passau. In his research, he analyzes key challenges of managing customer interactions in offline and online environments. He has published articles in outlets such as the Journal of Business Research or the Journal of Service Management and regularly presents his research at international conferences.

Profil

Degree

  • Doctorate, Business Administration, Marketing (graduated in 2019)

Département pédagogique

  • Marketing

Expertises

Marketing
Marketing
Social Media
Social Media

Publications

Scientific Article
Titre Auteurs Source Date
Should brands foster their Instagram account followers’ fear of missing out by posting ephemeral content? Daniel MAAR, H. KEFI, M. A. ORHAN Recherche et Applications en Marketing (English Edition) 12/2023
Les marques devraient-elles cultiver le FoMO de leurs followers sur Instagram en publiant du contenu éphémère ? Daniel MAAR, H. KEFI, M. A. ORHAN Recherche et Applications en Marketing (French Edition) 10/2023
Fostering positive customer attitudes and usage intentions for scheduling services via chatbots Daniel MAAR, Ekaterina BESSON, H. KEFI Journal of Service Management 03/2023
The power of lurking: Assessing the online experience of luxury brand fan page followers Hajer KEFI, Daniel MAAR Journal of Business Research 09/2020
Chapter
Titre Auteurs Source Date
Professionelle Dienstleistungen: Zentrale Charakteristika und Managementherausforderungen [Professional Services: Major Characteristics and Management Challenges] Daniel MAAR, D. TOTZEK Vahlen 01/2016
Academic communication
Titre Auteurs Source Date
How Consultants Can Shape Project Outcomes Before Things Get Started: The Role of Fit Between Price-Based Positioning and Contextual Factors for Project Performance Daniel MAAR, D. TOTZEK International Conference on Customer Experience and Marketing 06/2023
How Perceived Brand Globalness, Localness, and Consumer Cosmopolitanism Affect Brand Attitude: Introducing the Concepts of Static and Dynamic Dominance Daniel MAAR, V. Koçer, D. TOTZEK AMA Winter Academic Conference 02/2023
Is Less Really More? How Clients Perceive Uncertainty Disclosures of Professional Service Providers Daniel MAAR, D. TOTZEK SERVSIG Conference 06/2022
The Ambiguous Role of Fear of Missing Out in Shaping the Online Experience and Brand Relationship of Brand Account Followers on Instagram Daniel MAAR, Mehmet ORHAN, Hajer KEFI EMAC Annual Conference 05/2021
How Consultants Can Shape Project Outcomes Before Things Get Started: The Role of Fit Between Price-Based Positioning and Contextual Factors for Project Performance Daniel MAAR, D. TOTZEK AMA Summer Educators' Conference 08/2018
How Consultants Can Shape Project Outcomes Before Things Get Started: The Role of Fit Between Price-Based Positioning and Contextual Factors for Project Performance Daniel MAAR, D. TOTZEK ISBM Academic Conference 08/2018
How Consultants Can Shape Project Outcomes Before Things Get Started: The Role of Fit Between Offer Positioning and Contextual Factors for Project Performance Daniel MAAR, Dirk TOTZEK 06/2018
How Consultants Can Shape Project Outcomes Before Things Get Started: The Role of Fit Between Offer Positioning and Contextual Factors for Project Performance Daniel MAAR, Dirk TOTZEK 01/2018
When is Less Really More? The Opposite Effects of Professional Service Providers’ Uncertainty Disclosure Strategies Before and After Things Go Wrong Daniel MAAR, D. TOTZEK 01/2017
How to Communicate Uncertain Information Towards Clients as a Professional Service Provider: The Role of Uncertainty Disclosure and Communication Style Daniel MAAR, D. TOTZEK 01/2016
How to Interact with Professional Service Clients: The Role of Communication Style and Uncertainty Disclosure during Service Encounters Daniel MAAR, D. TOTZEK 01/2016
Press Article
Titre Auteurs Source Date
La génération Z interagit plus facilement avec les chatbots que ses aînés Daniel MAAR, Ekaterina BESSON, H. KEFI The Conversation 10/2022
Communication des marques de luxe sur les médias sociaux : faire rêver ne suffit plus Hajer KEFI, Daniel MAAR The conversation 05/2019