Faculty

Daniel MAAR
Associate Professor Research
Summary
Daniel Maar is an Associate Professor at PSB Paris School of Business and holds a doctoral degree from the University of Passau. In his research, he analyzes key challenges of managing customer interactions in offline and online environments, mainly in the context of professional services. He has published an article in the Journal of Business Research and presented his research at international conferences such as the AMA Winter Educators’ Conference, the AMS World Marketing Congress, and the Frontiers in Service Conference.
Profile
Degree
- Doctorate, Business Administration, Marketing (graduated in 2019)
Teaching department
- Marketing
Expertises
Marketing
Marketing
Social Media
Social Media
Publications
Title | Authors | Source | Date |
---|---|---|---|
Fostering positive customer attitudes and usage intentions for scheduling services via chatbots | Daniel MAAR, Ekaterina BESSON, H. KEFI | Journal of Service Management | 03/2023 |
The power of lurking: Assessing the online experience of luxury brand fan page followers | Hajer KEFI, Daniel MAAR | Journal of Business Research | 09/2020 |
Title | Authors | Source | Date |
---|---|---|---|
Professionelle Dienstleistungen: Zentrale Charakteristika und Managementherausforderungen [Professional Services: Major Characteristics and Management Challenges] | Daniel MAAR, D. TOTZEK | Vahlen | 01/2016 |
Title | Authors | Source | Date |
---|---|---|---|
La génération Z interagit plus facilement avec les chatbots que ses aînés | Daniel MAAR, Ekaterina BESSON, H. KEFI | The Conversation | 10/2022 |
Communication des marques de luxe sur les médias sociaux : faire rêver ne suffit plus | Hajer KEFI, Daniel MAAR | The conversation | 05/2019 |