Associate Professor Research
Daniel Maar is an Associate Professor at PSB Paris School of Business and holds a doctoral degree from the University of Passau. In his research, he analyzes key challenges of managing customer interactions in offline and online environments, mainly in the context of professional services. He has published an article in the Journal of Business Research and presented his research at international conferences such as the AMA Winter Educators’ Conference, the AMS World Marketing Congress, and the Frontiers in Service Conference.
- Doctorate, Business Administration, Marketing (graduated in 2019)
|The power of lurking: Assessing the online experience of luxury brand fan page followers||Hajer KEFI, Daniel MAAR||Journal of Business Research||09/2020|
|Professionelle Dienstleistungen: Zentrale Charakteristika und Managementherausforderungen [Professional Services: Major Characteristics and Management Challenges]||Daniel MAAR, D. TOTZEK||Vahlen||01/2016|
|Communication des marques de luxe sur les médias sociaux : faire rêver ne suffit plus||Hajer KEFI, Daniel MAAR||The conversation||05/2019|