Assistant Professor : PhD Students
Françoise Passerard is an Assistant Professor of Marketing at PSB Paris School of Business. Her research focuses on the issues of consumer vulnerability, poverty alleviation, and public health. With a background in Social Sciences, she explores these topics across Transformative Consumer Research. Her work has appeared in the Journal of Marketing Management, and in Advances in Consumer Research.
- Master 2 by Research in Sociology (graduated in 2004)
- MSc IMBD - Academic Head
- Head of BBA - International Marketing
Département de recherche
- Marketing and Value Creation