Faculté

Françoise PASSERARD
Assistant Professor : PhD Students
Résumé du parcours
Françoise Passerard is an Assistant Professor of Marketing at PSB Paris School of Business. Her research focuses on the issues of consumer vulnerability, poverty alleviation, and public health. With a background in Social Sciences, she explores these topics across Transformative Consumer Research. Her work has appeared in the Journal of Marketing Management, and in Advances in Consumer Research.
Profil
Degree
- Master 2 by Research in Sociology (graduated in 2004)
Qualification
- MSc IMBD - Academic Head
- Head of BBA - International Marketing
- Academic Head of the MSc in Management
Domaine de compétence
- English
- Personal development
- Event Management
Département pédagogique
- Marketing
Département de recherche
- Marketing and Value Creation
Expertises
Marketing
Marketing
Leadership Management
Leadership Management
Publications
Titre | Auteurs | Source | Date |
---|---|---|---|
Poverty in consumer culture: towards a transformative social representation | Françoise PASSERARD, Martina HUTTON, Hélène GORGE, Ahmet EKICI, Catherine COLEMAN, Christopher BLOCKER, Andres BARRIOS, Emma BANISTER, Maria G. PIACENTINI, Kathy HAMILTON, Bige SAATCIOGLU | Journal of Marketing Management | 01/2014 |
"Vulnerable consumers: ethnography of French Farmers Facing Impoverishment", in "Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-being" | Françoise PASSERARD | Advances in Consumer Research | 01/2012 |
Titre | Auteurs | Source | Date |
---|---|---|---|
La vocation médicale face à la fin de vie : de la spiritualité intime à l’éthique collective | Françoise PASSERARD, Xavier MENAUD | Management et Spiritualité | 01/2017 |
La souffrance contenue des paysans français : une ethnologie de la consommation | Françoise PASSERARD | InterCommunications et E.M.E | 01/2016 |
Physician Assisted Suicide at the crossroads of vulnerability and social taboo - Is death becoming a consumption good? | Françoise PASSERARD, Xavier MENAUD | Death in a Consumer Culture | 12/2015 |
La rumeur, la rumeur en ligne et la netnographie comme outil d’aide à la gestion de cyber crise | Françoise PASSERARD | L'e-réputation : comprendre, apprendre et ne plus (trop) en dépendre | 01/2015 |
Physician Assisted Suicide at the crossroads of vulnerability and social taboo - is death becoming a consumption good? | Françoise PASSERARD, Xavier MENAUD | Routledge | 01/2015 |
Titre | Auteurs | Source | Date |
---|---|---|---|
Business-to-artist: record labels and sub-labels in the digital age | Phillip CARTWRIGHT, Françoise PASSERARD | The conversation | 07/2019 |
Mais pourquoi aime-t-on autant la caravane du Tour de France ? | Françoise PASSERARD, Phillip CARTWRIGHT | The conversation | 07/2019 |
Titre | Auteurs | Source | Date |
---|---|---|---|
Elicci: musique et service funéraire, développer sa notoriété | Xavier MENAUD, Françoise PASSERARD | CCMP Centrale de Cas et de Médias Pédagogiques | 09/2018 |