Faculté
Françoise PASSERARD
Assistant Professor : PhD Students
Résumé du parcours
Françoise PASSERARD, (DEA in Sociology, EHESS Paris in 2004), is an Assistant professor in the Marketing Analytics & eXperience Insights Department of Paris School of Business.
She teaches Advertising, Emerging markets and Qualitative Research techniques and related topics in the Master in Management, Bachelor in Business Administration, MSc in Management and MBA programs.
Her main research interests include Transformative Consumer Research, Consumer Vulnerability and Social Marketing.
Her researches have been published in journals such as Journal of Marketing Management and at Routledge publishing.
Her researches have also been presented at numerous national and international Marketing conferences and published as Conference Proceedings.
Profil
Degree
- Master 2 by Research in Sociology (graduated in 2004)
Qualification
- Academic head of the MSc SBD
Domaine de compétence
- English
- Personal development
- Event Management
Département pédagogique
- Marketing
Expertises
Marketing
Marketing
Leadership Management
Leadership Management
Publications
| Titre | Auteurs | Source | Date |
|---|---|---|---|
| Poverty in consumer culture: towards a transformative social representation | Françoise PASSERARD, Martina HUTTON, Hélène GORGE, Ahmet EKICI, Catherine COLEMAN, Christopher BLOCKER, Andres BARRIOS, Emma BANISTER, Maria G. PIACENTINI, Kathy HAMILTON, Bige SAATCIOGLU | Journal of Marketing Management | 01/2014 |
| "Vulnerable consumers: ethnography of French Farmers Facing Impoverishment", in "Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-being" | Françoise PASSERARD | Advances in Consumer Research | 01/2012 |
| Titre | Auteurs | Source | Date |
|---|---|---|---|
| La vocation médicale face à la fin de vie : de la spiritualité intime à l’éthique collective | Françoise PASSERARD, Xavier MENAUD | Management et Spiritualité | 01/2017 |
| La souffrance contenue des paysans français : une ethnologie de la consommation | Françoise PASSERARD | InterCommunications et E.M.E | 01/2016 |
| Physician Assisted Suicide at the crossroads of vulnerability and social taboo - Is death becoming a consumption good? | Françoise PASSERARD, Xavier MENAUD | Death in a Consumer Culture | 12/2015 |
| La rumeur, la rumeur en ligne et la netnographie comme outil d’aide à la gestion de cyber crise | Françoise PASSERARD | L'e-réputation : comprendre, apprendre et ne plus (trop) en dépendre | 01/2015 |
| Physician Assisted Suicide at the crossroads of vulnerability and social taboo - is death becoming a consumption good? | Françoise PASSERARD, Xavier MENAUD | Routledge | 01/2015 |
| Titre | Auteurs | Source | Date |
|---|---|---|---|
| Business-to-artist: record labels and sub-labels in the digital age | Phillip CARTWRIGHT, Françoise PASSERARD | The conversation | 07/2019 |
| Mais pourquoi aime-t-on autant la caravane du Tour de France ? | Françoise PASSERARD, Phillip CARTWRIGHT | The conversation | 07/2019 |
| Titre | Auteurs | Source | Date |
|---|---|---|---|
| Elicci: musique et service funéraire, développer sa notoriété | Xavier MENAUD, Françoise PASSERARD | CCMP Centrale de Cas et de Médias Pédagogiques | 09/2018 |