Françoise Passerard is an Assistant Professor of Marketing at PSB Paris School of Business. Her research focuses on the issues of consumer vulnerability, poverty alleviation, and public health. With a background in Social Sciences, she explores these topics across Transformative Consumer Research. Her work has appeared in the Journal of Marketing Management, and in Advances in Consumer Research.
- PhD, Business Administration, Marketing (graduated in 2017)
- Marketing and Communication
- Marketing and Value Creation