Faculty
Françoise PASSERARD

Françoise PASSERARD

Assistant Professor
Summary
Françoise Passerard is an Assistant Professor of Marketing at PSB Paris School of Business. Her research focuses on the issues of consumer vulnerability, poverty alleviation, and public health. With a background in Social Sciences, she explores these topics across Transformative Consumer Research. Her work has appeared in the Journal of Marketing Management, and in Advances in Consumer Research.

Profile

Degree

  • PhD, Business Administration, Marketing (graduated in 2017)

Teaching department

  • Marketing and Communication

Research department

  • Marketing and Value Creation

Expertises

Marketing
Marketing
Leadership Management
Leadership Management

Publications

Scientific Article
Title Authors Source Date
Poverty in consumer culture: towards a transformative social representation Françoise PASSERARD, Martina HUTTON, Hélène GORGE, Ahmet EKICI, Catherine COLEMAN, Christopher BLOCKER, Andres BARRIOS, Emma BANISTER, Maria G. PIACENTINI, Kathy HAMILTON, Bige SAATCIOGLU Journal of Marketing Management 01/2014
"Vulnerable consumers: ethnography of French Farmers Facing Impoverishment", in "Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-being" Françoise PASSERARD, Karim ERRAJAA Advances in Consumer Research 01/2012
Chapter
Title Authors Source Date
La vocation me?dicale face a? la fin de vie : de la spiritualite? intime a? l’e?thique collective Françoise PASSERARD, Xavier MENAUD Management et Spiritualité 01/2017
La souffrance contenue des paysans français : une ethnologie de la consommation Françoise PASSERARD InterCommunications et E.M.E 01/2016
Physician Assisted Suicide at the crossroads of vulnerability and social taboo - Is death becoming a consumption good? Françoise PASSERARD, Xavier MENAUD Death in a Consumer Culture 12/2015
La rumeur, la rumeur en ligne et la netnographie comme outil d’aide à la gestion de cyber crise Françoise PASSERARD L'e-réputation : comprendre, apprendre et ne plus (trop) en dépendre 01/2015
Physician Assisted Suicide at the crossroads of vulnerability and social taboo - is death becoming a consumption good? Françoise PASSERARD, Xavier MENAUD Routledge 01/2015
Academic communication
Title Authors Source Date
"Elicci: Développer sa notoriété dans le secteur des services funéraires" Xavier MENAUD, Françoise PASSERARD 06/2017
Accompanying the demand for social change in end of life care: a qualitative study through the lens of physicians, patients and relatives in France Françoise PASSERARD, Xavier MENAUD 06/2016
Environnement économique et crise identitaire : réflexions au sujet des agriculteurs français Françoise PASSERARD, Alexandre PAGÈS 03/2016
"La vocation médicale face à la fin de vie : de la spiritualité intime à l'éthique collective" Françoise PASSERARD, Xavier MENAUD 01/2016
Dream Perception in the Luxury Industry: Internet, Vector of Democratization or Disenchantment? An Exploratory Study Françoise PASSERARD, Amélie EL GHOUL, Alexandre PINARD, Benjamin MARIOTTE, Benjamin HAYES, Anastasia LEPRINCE 03/2015
How to use the three-dimensional well-being indicator with qualitative methods? Françoise PASSERARD 01/2015
"Un focus sur les familles d'agriculteurs vendéens en voie d'appauvrissement" Françoise PASSERARD 01/2014
Ethnography of impoverished French farmers: a specific kind of hidden poverty Françoise PASSERARD 01/2014
Vulnerability to poverty in rural context Françoise PASSERARD 01/2014
Être agriculteur en difficulté aujourd'hui en France : une ethnologie de consommateurs vulnérables. Françoise PASSERARD 01/2013
Rural poverty and the basic needs - problems and solutions : Vulnerable consumers: Ethnography of the consumption of French farmers facing impoverishment Françoise PASSERARD 01/2013
Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-Being Françoise PASSERARD 01/2012