Ioannis THEODORAKIS

Ioannis G. Theodorakis (Ph.D.) is an Associate Professor in Marketing at Paris School of Business, a Visiting Affiliate Professor at Universidad de las Américas Puebla (UDLAP), and an Affiliate Professor at ALBA Graduate Business School, The American College of Greece. His research interests include anthropocentric issues such as psychological responses to marketing stimuli dependent on consumer psychographic predispositions, as well as business-strategy topics such as the conceptual and empirical investigation of marketing strategic orientations. His work has been published in renowned scientific outlets such as the Journal of Business Research, Industrial Marketing Management, and Journal of Advertising as well as in many proceedings of peer-reviewed international conferences (e.g., American Marketing Association, Academy of Marketing Science, American Academy of Advertising, and European Marketing Academy). He regularly acts as an ad-hoc reviewer for many journals, while he also serves on the Editorial Review Board of the Journal of Advertising.