Associate Professor Research
Ioannis G. Theodorakis (Ph.D.) is an Associate Professor of Marketing at Paris School of Business. His research interests include anthropocentric issues such as psychological responses to marketing stimuli dependent upon consumer psychographic predispositions, as well as business-strategy topics such as the conceptual and empirical investigation of marketing strategic orientations. His work has been published in Journal of Business Research, Industrial Marketing Management and Journal of Advertising, as well as in many proceedings of peer-reviewed international conferences (e.g., American Marketing Association, Academy of Marketing Science, American Academy of Advertising, and European Marketing Academy).
- PhD, Business Administration, Marketing and communication (graduated in 2011)
|Figuratively bleeding or just bleeding? Exploring consumers’ personal values and emotions within simple and rhetorically constructed violent ad contexts!||Ioannis THEODORAKIS, Christos D. KORITOS||Gabler Berlag||01/2011|