Advanced Perspectives and Trends in Digital Transformation of Firms, Networks, and Society
Can information and entertainment compensate for affection? A Cross-Sectoral Analysis of Social Media Influencers
Drawing on persuasion theory and the affect transfer hypothesis, this study explores how affection for social media influencers mediates and moderates followers' content perception (entertainment and informational value) and purchase intent.
Green bonds & clean energy in sustainable finance: Evidence from DCC-GARCH connectedness
The paper examines green bonds and their relationship with clean energy and financial markets. With the world economy shifting towards a climate change-resilient model, green bonds—securities that finance environmentally friendly projects—are still in demand.
Old but Sold? Innovation through Tradition Strategy for Export and the Role of Family Involvement