Marta BALLATORE

Marta Ballatore, PhD in Management from the Université Côte d'Azur in 2023, is an Associate Professor in the Management Department of Paris School of Business. Her research focuses on the digital transformation resulting from emerging technologies (AI, blockchain, IoT), particularly in terms of decision making and IT governance. She deploys qualitative methods (semi-directive interviews, focus groups) and quantitative methods (surveys, experiments). She teaches Strategic Management, Information Systems and related topics in PGE, Bachelor and MBA programmes. Marta Ballatore is also interested in innovative teaching methods. She was awarded the AUNEGe FNEGE prize for the best teaching system in the digital age "meilleur dispositif pédagogique à l'ère numérique" in June 2022. She has participated in the organisation of scientific conferences at international level, such as AIM (Association Information & Management) and DTS (Digital Transformation Society). Her research has been published in journals such as IEEE Transactions on Engineering Management and Management & Avenir.