When co-creation pays off: the effect of co-creation on well-being, work performance and team resilience
This study aims to explore the effect of value co-creation among health-care professionals and in a business-to-business (B2B) context on the involved individuals and the organization.
Depicting the role of cross-cultural legitimacy for responsible innovation in Asian-Pacific business models: A dialectical systems view of Yin-Yang harmony
Jimini’s : des insectes dans votre assiette ? Enjeu d’une démarche marketing
Affaire Djokovic: retour sur une crise en quatre actes
Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs
Increasing customer loyalty and WOM in an age of terror: cross-cultural development and validation of the customers’ reactions to terror scale
The threat of terror places customers in a vulnerable situation, giving rise to a variety of protective behaviors. The ability to employ these behaviors dictates customers' preferences for specific services.