When co-creation pays off: the effect of co-creation on well-being, work performance and team resilience
This study aims to explore the effect of value co-creation among health-care professionals and in a business-to-business (B2B) context on the involved individuals and the organization.
Depicting the role of cross-cultural legitimacy for responsible innovation in Asian-Pacific business models: A dialectical systems view of Yin-Yang harmony
Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs
Increasing customer loyalty and WOM in an age of terror: cross-cultural development and validation of the customers’ reactions to terror scale
The threat of terror places customers in a vulnerable situation, giving rise to a variety of protective behaviors. The ability to employ these behaviors dictates customers' preferences for specific services.
We Link, You Link: Social Alliances and Community Engagement Among Vulnerable Consumers in Oncology