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When co-creation pays off: the effect of co-creation on well-being, work performance and team resilience

This study aims to explore the effect of value co-creation among health-care professionals and in a business-to-business (B2B) context on the involved individuals and the organization.

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Depicting the role of cross-cultural legitimacy for responsible innovation in Asian-Pacific business models: A dialectical systems view of Yin-Yang harmony

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Jimini’s : des insectes dans votre assiette ? Enjeu d’une démarche marketing

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Affaire Djokovic: retour sur une crise en quatre actes

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Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs

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Increasing customer loyalty and WOM in an age of terror: cross-cultural development and validation of the customers’ reactions to terror scale

The threat of terror places customers in a vulnerable situation, giving rise to a variety of protective behaviors. The ability to employ these behaviors dictates customers' preferences for specific services.

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Senior entrepreneurship: how subjective age affects seniors’ entrepreneurial intentions

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We Link, You Link: Social Alliances and Community Engagement Among Vulnerable Consumers in Oncology

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Sports, clothings and online shopping: How ti launch a new marketplace?

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