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Increasing customer loyalty and WOM in an age of terror: cross-cultural development and validation of the customers’ reactions to terror scale

The threat of terror places customers in a vulnerable situation, giving rise to a variety of protective behaviors. The ability to employ these behaviors dictates customers' preferences for specific services.

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Sports, clothings and online shopping: How ti launch a new marketplace?

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Overcoming stressful events by Do-It-Yourself (DIY) laboratories. A new trailblazing career for disadvantaged entrepreneurs

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Glooters: the first french style jelly shot

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How to fight against food waste in the digital era: key factors for a successful food sharing plateform

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I live with terror inside me": Exploring customers' instinctive reactions to terror

Terrorist attacks occur mostly at public service-oriented sites. Consequently, their victims are likely to be customers. The present study explores how customers instinctively react toward the reality of terror in a matrix of 2

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Privacy and Intelligent Virtual Assistants Usage across Generations

This paper addresses the question of Intelligent Virtual Assistants (IVAs) continuance of usage through different generations. Indeed, the sustainability of these tools is potentially enabled by the gratifications they provide over time to users.

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Sports, vêtements et plateformes d'achat: Comment lancer "sa griffe" digitale?

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