Overcoming stressful events by Do-It-Yourself (DIY) laboratories. A new trailblazing career for disadvantaged entrepreneurs
How to fight against food waste in the digital era: key factors for a successful food sharing plateform
I live with terror inside me": Exploring customers' instinctive reactions to terror
Terrorist attacks occur mostly at public service-oriented sites. Consequently, their victims are likely to be customers. The present study explores how customers instinctively react toward the reality of terror in a matrix of 2
Scent marketing: linking the scent congruence with brand image
Purpose – The purpose of this study is to examine the role of scent congruence with the brand image in the
formation of consumers’ reactions to the atmosphere of a place.
Design/methodology/approach – Using a factorial design (i.e. scent congruent with the brand image,