You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Digital celebrities found on social media platforms are found to be successful in endorsing brands and products, and influencing purchase intentions of their followers. However, influencers also promote values and lifestyles on their channels, such as healthy behavior and fitness.
Prison Numérique
“L’homme a appris l’amour, le digital le transforme, l’homme a appris l’échange, le digital le monétise, l’homme a façonné son intelligence, le digital exploite ses faiblesses, l’homme a un crédit de temps, le digital le lui prend.”
Boundary spanners in the orchestration of resources : global-local complementarities in action
This research focuses on managerial roles and practices in the local–global deployment of the orchestration of
resources. We aim at understanding how local and global managers contribute to ‘sensing’, ‘seizing’ and