Le placement de marques dans les films : vecteur de communication transgénérationnelle ?
Using 15 different movies on DVD, spontaneous recall and assisted recall of brand placements in a movie are compared for a group of 1,000 seniors (50 years old individuals and older) and a group of 2,063 juniors (20 years old individuals and younger).
Pairs selection and outranking : an application to the S&P 100 Index
Pairs trading is a popular quantitative speculation strategy. This article proposes a general and flexible framework fors pairs selection. The method uses multiple return forecasts based on bivariate information sets and Multicriteria decision techniques.