The co-creation process in the development of nostalgic new products : a netnographics study
The co-creation process in the development of nostalgic new products
Purpose – The role of nostalgia in consumers’ lives and its application in the design of marketing
strategies has been highlighted in prior research. However, the role of nostalgia as well as the
The co-creation process in the development of nostalgic new products: a netnographic study
Une analyse de l'e-réputation par analogie ou contraste avec la réputation : une approche par les médias sociaux
The Internet and social media led to the development of e-reputation. This article aims at analysing
this growing concept, specifically by comparing it with the traditional view of reputation. An exploratory