L'entrepreneuriat des seniors
In the coming years, seniors will represent the largest segment of the population. This is due to the phenomenon of “Papy boom” which reflects the growth of the aging population, and its impact on the consumer society. Having long been forgotten, seniors attract more attention from researchers.
La RSE, un enjeu d'apprentissage organisationnel. Le cas de l'intégration professionnelle des personnes en situation de handicap
This paper investigates the issues of integrating people with disabilities. This work relied on organizational learning studies (G. Koenig, 2006 ; C. Argyris & R Schön, 2002; C. Argyris, 1995) and interviews in the construction industry and insurance sector.
Les marques ont-elles compris ce qu'attendent les consommateurs en termes d'application mobile ?