Affaire Djokovic: retour sur une crise en quatre actes
Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs
How Death Anxiety Influences Coping Strategies during the COVID-19 Pandemic: Investigating the role of Spirituality, National Identity, Lockdown and Trust
Increasing customer loyalty and WOM in an age of terror: cross-cultural development and validation of the customers’ reactions to terror scale
The threat of terror places customers in a vulnerable situation, giving rise to a variety of protective behaviors. The ability to employ these behaviors dictates customers' preferences for specific services.