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Consumer reactions to olfactory congruence with brand image

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Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials

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Glooters: premier cocktail à manger

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O'Keur travel, Sénégal: comment demeurer concurrentiel sur le segment du tourisme durable?

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Plaisir et de sensations, moteur de l'intention entrepreneuriale des futurs diplômés

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Le marketing sensoriel: un outil pour améliorer l'expérience patient?

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The role of sexual orientation in entrepreneurial intention: the case of parisian LGB people

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Business-to-artist: record labels and sub-labels in the digital age

The history of recorded music has been marked by endless artistic and technological changes. While music labels persist, digital technology has profoundly altered why they exist and how they work.

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