I live with terror inside me": Exploring customers' instinctive reactions to terror
Terrorist attacks occur mostly at public service-oriented sites. Consequently, their victims are likely to be customers. The present study explores how customers instinctively react toward the reality of terror in a matrix of 2
Privacy and Intelligent Virtual Assistants Usage across Generations
This paper addresses the question of Intelligent Virtual Assistants (IVAs) continuance of usage through different generations. Indeed, the sustainability of these tools is potentially enabled by the gratifications they provide over time to users.
Scent marketing: linking the scent congruence with brand image
Purpose – The purpose of this study is to examine the role of scent congruence with the brand image in the
formation of consumers’ reactions to the atmosphere of a place.
Design/methodology/approach – Using a factorial design (i.e. scent congruent with the brand image,