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Sports, vêtements et plateformes d'achat: Comment lancer "sa griffe" digitale?

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Scent marketing: linking the scent congruence with brand image

Purpose – The purpose of this study is to examine the role of scent congruence with the brand image in the
formation of consumers’ reactions to the atmosphere of a place.
Design/methodology/approach – Using a factorial design (i.e. scent congruent with the brand image,

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Antecedents of well-being for artisant entrepreneurship: a first exploratory study

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Le jeu dangereux des annonceurs autour du succès de Koh Lanta

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Why some third age individuals develop entrepreneurial intentions: exploring the psychological effects of posterity

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Consumer reactions to olfactory congruence with brand image

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Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials

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