L'impact de la saillance de mortalité sur les stratégies régulatrices et les préférences produits promotion et prévention
Transmettre la pratique ethnographique et le sens du terrain à des étudiants en Marketing en école de commerce
De l'audace à l'ouverture au changement des étudiants en école de commerce: une approche de l'intention entrepreneuriale par les valeurs personnelles
The present work seeks to highlight the impact of personal values and especially the openness to change of Business School students on the development of entrepreneurial intent. A study of 273 students pursuing a Bachelor and Master program within a Business School was conducted.
Big data for big pharma – harmonizing business process management to enhance ambidexterity
Big pharma, which comprise the most important companies in the pharmaceutical sector, are ambidextrous organizations by nature. Big data can heavily influence this characteristic by simultaneously requiring adequate business process management.