Co-branding publicitaire B-to-C vs co-branding testimonial B-to-B
L'une des formes les plus visibles du co-branding est le partenariat de deux marques à l'occasion d'une action de communication publicitaire B-to-C.
comment le mobile professionnel demande de repenser la frontière entre vie privée et vie professionnelle
Consumers’ perception of companies’ CSR commitment and its influence on brand loyalty: Application to luxury brands
Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-Being
This special session draws inspiration from the TCR agenda to address substantive issues facing consumers around the world and synthesizes four studies that explore the effects of poverty and impoverished consumers’ efforts to improve their lives.
Danone: Save the Danette !
This is a French version. Danone is a French company, whose founders had a vision that enabled them to build over 50 years the firm's reputation and importance turning the company into one of the world leaders of the agrifood industry.