Linking Intuition and entrepreneurial Intention : A comparative Study among French and U.S Student entrepreneurs
This study tested whether there is a link between cognitive style and entrepreneurial intention of undergraduate students.
L’Encyclopédie du marketing commentée et illustrée
Tous les termes (plus de 4 000 !) traduits en anglais, des définitions claires et illustrées d'exemples en images ou en tableaux, l'ensemble du monde du marketing traité dans cette bible professionnelle : seul dans sa catégorie, l'Encyclopédie du marketing est un ouvrage de référence tant pour le
Mauboussin: The launch of the ring 'Night of Love'
This is a French version. Case scenario: This case study looks at the launch of the new ring 'Night of Love' by the company Mauboussin.
No Country For Old Men Entrepreneurial Intention Among Elderly. The French Case.
Is there a new life after retirement? At first, one might think that most of economic activity, entrepreneurial behavior or even the launch of new businesses seems to be a phenomenon observed more in the younger population than in older groups.
Not loyal but not disloyal... conceptual approach of unfaithfulness and perspectives for marketing