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Anticafé, renting out venues: in the pursuite of the B to B

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Anticafé: le temps , c'est de l'argent

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Assessing the role of culture as a moderator of cognitive age influence on seniors’ travel motivation and perceived risk

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Compréhension et mesure de l’image de marque d’un espace d’accueil : étude de cas de la marque AntiCafé

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Diffusion des senteurs d’ambiance ajustées à l’image de marque : intérêt marketing pour les entreprises et incidences sur le comportement du consommateur

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Filanthrope: quel potentiel pour une marque de luxe éthique sur le marché français?

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Filanthrope: what potentetial does an ethical luxury brand have in the french market?

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Hedonic contamination : Exposur to advertising taints subsequent entertainment experiences

These three studies found support for a process termed hedonic contamination, whereby exposure to advertisements before a movie or television show activates persuasion knowledge, directs attention to the product placements, and reduces consumption enjoyment.

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Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between odor and brand image

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