How “Benjamin Button” & Subjectif age … fighting Time? Effect of rejuvenating trend on entrepreneurial intention among elderly
This paper explores one of the potential reasons for why seniors intend to create businesses despite their advanced age. To investigate this phenomenon, we focus on the concept of subjective age which has been mainly studied in gerontology, psychology and marketing.
Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between odor and brand image
Social exclusion and Consumption Behavior: The Role of Exclusion Intensity and Consumers’ Overconfidence
Comment "Benjamin Button" … lutte contre le temps? Effet de la tendance au rajeunissement sur la formation de l’intention entrepreneuriale chez les personnes âgées