research & faculty PSB Paris School of Business
Research for Practice

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Publications

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La vocation médicale face à la fin de vie : de la spiritualité intime à l’éthique collective

An exploratory qualitative study was conducted in France by interviewing ten physicians facing end of life and death issues in their daily work. They all work in hospitals and belong to palliative care networks.

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RSE, moment de vérité pour la réputation des marques

RSE, moment de vérité pour la réputation des marques

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Thali: du marketing ethnique dans l'assiette!

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Online interactions as a terror management mechanism: how death anxiety affects facebook use

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Accompanying the demand for social change in end of life care: a qualitative study through the lens of physicians, patients and relatives in France

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Anticafé: à la poursuite du B to B

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