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Filanthrope: what potentetial does an ethical luxury brand have in the french market?

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Hedonic contamination : Exposur to advertising taints subsequent entertainment experiences

These three studies found support for a process termed hedonic contamination, whereby exposure to advertisements before a movie or television show activates persuasion knowledge, directs attention to the product placements, and reduces consumption enjoyment.

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Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between odor and brand image

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Influence de l’atmosphère du magasin sur les réactions du consommateur : rôle central de la congruence olfactive avec l’image de marque

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Influence de l’atmosphère d’espace multiservices sur les réactions du consommateur : rôle central de la congruence olfactive avec l’image de marque

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La vocation médicale face à la fin de vie : de la spiritualité intime à l’éthique collective

An exploratory qualitative study was conducted in France by interviewing ten physicians facing end of life and death issues in their daily work. They all work in hospitals and belong to palliative care networks.

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RSE, moment de vérité pour la réputation des marques

RSE, moment de vérité pour la réputation des marques

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Thali: du marketing ethnique dans l'assiette!

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