![Default publication image](https://www.faculty-psbedu.paris/sites/default/files/styles/full/public/default_publication_image.png)
![Default publication image](https://www.faculty-psbedu.paris/sites/default/files/styles/full/public/default_publication_image.png)
![Default publication image](https://www.faculty-psbedu.paris/sites/default/files/styles/full/public/default_publication_image.png)
![Default publication image](https://www.faculty-psbedu.paris/sites/default/files/styles/full/public/default_publication_image.png)
Assessing the role of culture as a moderator of cognitive age influence on seniors’ travel motivation and perceived risk
![Default publication image](https://www.faculty-psbedu.paris/sites/default/files/styles/full/public/default_publication_image.png)
Compréhension et mesure de l’image de marque d’un espace d’accueil : étude de cas de la marque AntiCafé
![Default publication image](https://www.faculty-psbedu.paris/sites/default/files/styles/full/public/default_publication_image.png)
Diffusion des senteurs d’ambiance ajustées à l’image de marque : intérêt marketing pour les entreprises et incidences sur le comportement du consommateur
![Default publication image](https://www.faculty-psbedu.paris/sites/default/files/styles/full/public/default_publication_image.png)
![Default publication image](https://www.faculty-psbedu.paris/sites/default/files/styles/full/public/default_publication_image.png)
![Default publication image](https://www.faculty-psbedu.paris/sites/default/files/styles/full/public/default_publication_image.png)
Hedonic contamination : Exposur to advertising taints subsequent entertainment experiences
These three studies found support for a process termed hedonic contamination, whereby exposure to advertisements before a movie or television show activates persuasion knowledge, directs attention to the product placements, and reduces consumption enjoyment.