Publication

100 fiches pour comprendre le digital

Charles PEREZ, Vincent DUTOT

An indispensable book for quick access to the essentials of the digital world. Clear and accessible overviews An introduction to digital issues (marketing, strategy, new technologies, social media) A presentation of essential digital concepts (technical and strategic) A presentation of marketing issues at the digital era

Publication type: 
Book
Date de parution: 
09/2019
Support: 
Bréal