Research for Practice

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Publication

An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand

Octavio ESCOBAR, Régis CHENAVAZ, Xavier ROUSSET

Publication type:

Scientific Article

Date de parution:

01/2019

Link reference:

https://www.tandfonline.com/doi/full/10.1080/00036846.2019.1617398

Support:

Applied Economics

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An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand