The direct and indirect effect of gender role orientation on entrepreneurial intention

The purpose of this research is to study the impact of gender role orientation on entrepreneurship in its various dimensions. More precisely, we aim to study the direct impact of gender (androgynous, masculine, feminine or undifferentiated) on entrepreneurial intention and its indirect impact via perceived behavioural control, attitudes and social norms. To investigate this impact, we performed a study on a sample of 541 individuals in France, and studied the impact of their gender on their entrepreneurial intention. The results showed that gender has a positive impact on entrepreneurial intention: androgynous people develop more entrepreneurial intent than people who are masculine, feminine or undifferentiated. The study also revealed that androgynous people develop more reactions in relation to the three antecedents of entrepreneurial intention—attitudes, perceived behavioural control and subjective norms.