Research for Practice

Contact
Extranet
Share

en
fr

Search form

Search

News
Departments
Areas of Research
Technology Interaction, Strategic Marketing & Customer Experience

Publications

Members
Economics, Monetary and Environmental Policies

Publications

Members
Innovation Strategy, Digital Transformation Management and Social Entrepreneurship

Publications

Members
Financial policies, Banking and Corporate Finance

Publications

Members
Chairs & Center of Research
New Practices for Innovation and Creativity

Introduction

Publications

Center of Research for Energy and Climate Change (CRECC)

Introduction

Publications

Living Health

Introduction

Publications
Faculty & Research
Our Experts
Publications
Recruitment

You are here

Publication

« Depuis 1778 » : quand les marques créent de la fausse familiarité

Anthony MOUSSA

Publication type:

Press Article

Date de parution:

01/2018

Support:

The conversation

Twitter
Youtube
Linkedin
Instagram

PARIS SCHOOL OF BUSINESS

59 rue Nationale
75013 Paris

Map

Your contacts

Dr Heger Gabteni
Dean for Faculty and Research

Important

Areas of Research
Skills

Je souhaite etre contacte
Je souhaite vous ecrire
Informations & acces

Copyright en

Mentions légales