Valuing Networks for Emerging Musicians, Tendances sociales et culturelles de la valeurPhillip CARTWRIGHT, Alex GILLETT, Gareth SMITH
This paper is related to the work of Cartwright and Smith (2013) focusing on emerging musicians innovating in networks, networking and the concept of orchestration, but the discussion is extended by addressing the issue of value in general and intangible value in particular. As with Cartwright and Smith’s work, the emerging musicians focused upon in this paper are primarily popular and commercial musicians – that is those in, aspiring to, or on the periphery of the mainstream commercial music market where music is commoditized for mass consumption under such labels as “rock”, “country”, “pop”, “R’n’B” etc. The paper sets out a practical framework for understanding where in a network intangible value can be found and captured. The key point to be made about understanding value for this paper is the considerable importance that intangible assets play in understanding valuation for artists.