PSB’s teacher-researchers organized a video-conference to discuss about MARIEM EL EUCH’s article.
MARIEM EL EUCH is an Associate Professor, PhD, Head of Bachelor - E-Commerce & Digital Marketing at PSB.
She explained her research article named "Show me Your Recipe And I Will Show You Mine! Chefs Secrets to Engage Their Followers on Instagram" which was presented at the ACR 2020 conference.
Here is a quick summary :
“Starred Chefs are increasingly using digital media to improve the visibility of their restaurants. Based on the analysis of 18 French chefs Instagram accounts and their 8075 published pictures, this research explores causal configurations that explain why consumers engage with chef’s on Instagram”.