Publications

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(Re-)Conceptualizing routines

Yoann BAZIN
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A case study for idea generation and communication in innovation projects from a design management perspective

Nicole PFEFFERMANN
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Anatomie d'un désastre : Baie des cochons Cuba, avril 1961

Jacobo MACHOVER
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Article Direct Matin

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Chevrolet France - How to build customer loyalty in a competitive market?

Claire GARCIA, Jean-Louis MARTINEZ
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Chicken and egg - Who comes first ? Episode 1 Sustainable Development and Renault's Absorptive capacity. The case of electric car

Sylvaine CASTELLANO, Judith SCHREMPF, Adnan MAALAOUI

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