How sustainable development as a source of innovation in environments in transition : an institutional approach
Impact de la capacité d'absorption individuelle sur la performance de la succession dans le cadre familiale : le cas du successeur
Impact of the semantic congruence or divergence of Brand Names/Fairy Tales association on Brand Image
The purpose of this article is to question the semantic distance between brand and fairy tales. It unveils that the concepts are close and the use of a fairy tale in an advertising campaign has no effect on brand image
Innovative medical tourism - Healing the patient or seducing the consumer ? A european focus