Faculty
Anthony Moussa

Anthony Moussa

Assistant Professor
Summary
Anthony Moussa holds a Ph. D in Marketing from the IAE-Aix Marseille University. He teaches courses in both marketing and management. His research topics concern brand heritage, processing fluency, as well as consumer perception of brand innovations.

Profile

Degree

  • (graduated in )

Skill

  • Strategic management
  • English
  • Marketing

Teaching department

  • Marketing and Communication

Expertises

Marketing
Marketing
Innovation
Innovation