research & faculty PSB Paris School of Business
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Faculty
Hajer KEFI

Hajer KEFI

Full Professor
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Summary
Hajer Kefi is Full Professor in Management Science in PSB Paris School of Business. She is an invited professor in the National University of Singapore. Her research interests include social media usage, Big data analytics and digital marketing and Information Technology Technology ethics. She received a PhD degree in Management Science from the University of Paris Dauphine and a post-doctoral degree in Research Supervision (HDR) from the University of Paris Sud, France. Her work has appeared in two books and several book chapters, and numerous research articles in scientific journals such as the Journal of Strategic Information Systems, Management International, Information Resources Management Journal, and Communication of the AIS.

Profile

Degree

  • HDR, Business Administration, Management (graduated in 2011)

Skill

  • Information system
  • English
  • Quantitative Methods
  • Management
  • Marketing
  • Organizational behavior
  • Cross cultural management
  • French language and culture
  • Marketing

Teaching department

  • Marketing and Communication

Expertises

Digital Management
Digital Management
Innovation
Innovation
Social Media
Social Media
Strategic Management
Strategic Management
Marketing
Marketing

Publications

Scientific Article
Title Authors Source Date
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions Karina SOKOLOVA, Hajer KEFI Journal of Retailing and Consumer Services 03/2020
Consumer evaluation of collaboration between perfumery and gastronomy for innovation Ekaterina BESSON, Hajer KEFI, Yue ZHAO, A. MAALAOUI international journal of entrepreneurship and small business 06/2019
Decomposing Networking Site Regret: A Uses and Gratifications Theory Hajer KEFI, A.K. NAJMUL I, Matti MANTYMAKI Information Technology and People 01/2019
Repenser les modèles de rationalité de l'organisation digitale : vers une rationalité ordinaire réflexive Hajer KEFI, Trevor MOORE, Michel KALIKA Revue Internationale de Psychosociologie et de gestion des Comportements Organisationnels (RIPCO) 01/2019
The Power of Lurking: Assessing the online experience of luxury brand fan pages followers Hajer KEFI, Daniel MAAR Alliance Journal of Business Research 08/2018
Toward an analytical model of social media marketing capabilities Hajer KEFI, Talel ABDESSALEM, Sitesh INDRA Management & Data Science 05/2018
The power of lurking: Assessing the online experience of luxury brand fan page followers Hajer KEFI, Daniel MAAR Journal of Business Research 01/2018
Comprendre le phénomène de dépendance envers les réseaux sociaux numériques. Les effets de l'habitude et de la surcharge informationnelle dans le cas de Facebook Hajer KEFI, Alya MLAIKI, Michel KALIKA Systèmes d'Information et Management 12/2016
Adaptation du modèle de développement moral de Kohlberg à l'analyse des chartes éthiques informationnelles dans un contexte multiculturel Hajer KEFI, Lamine SARR Management International 01/2014
La confiance et les différences interculturelles dans l'externalisation des systèmes d'informatuon Hajer KEFI, ALya MLAIKI Management & Avenir 01/2013
Facteurs psychosociaux et continuité d'usage des réseaux sociaux numériques : le cas de Facebook Hajer KEFI, Alya MLAIKI, Michel KALIKA Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión (Ancien nom : Revue Sciences de Gestion) 01/2012
The role of technologies in cultural mediation in museums: an Actor -Network Theory view applied in France Hajer KEFI, Jessie PALLUD Museum Management and Curatorship 06/2011
IT Offshoring: Trust Views from Client and Vendor Perspectives Hajer KEFI, Alya MLAIKI, Richard PETERSON International Journal of Information Technology Project Management 04/2011
Measuring data warehousing success: an empirical investigation applying the Delone & McLean model Hajer KEFI, Nicole KOPPEL International Journal of Data Analysis Techniques and Strategies 04/2011
Processus organisationnels et systèmes d'information et de communication: alignement et performance Hajer KEFI La Revue des Sciences de Gestion 01/2011
Managing culture creep: Toward a strategic model of user IT culture Hajer KEFI, Isabelle WALSH, Richard BASKERVILLE The Journal of Strategic Information Systems 12/2010
A dynamic capabilities approach to understanding the impact of IT-enabled business processes and IT-business alignment on the strategic and operational performance of the firm Hajer KEFI, Michel KALIKA, Andrew SCHWARZ, Colleen SCHWARZ Communications of the Association for Information Systems 01/2010
Culture, action et réseaux sociaux numériques: L'approche de M. Archer revisitée Hajer KEFI Management & Avenir 01/2010
Mesures perceptuelles de l'usage des systèmes d'information : Application de la théorie du comportement planifié Hajer KEFI Revue Interdisciplinaire sur le Management et l'Humanisme (RIMHE) 01/2010
Using a systems thinking perspective to construct and apply an evaluation approach of technology-based information systems Hajer KEFI Information Resources Management Journal 01/2007
Information Systems/Information Technology Evaluation: A process-orinented and context-based perspective Hajer KEFI Electronic Journal of Information Systems Evaluation 01/2003
Book
Title Authors Source Date
Evaluation des systèmes d'information: une perspective organisationnelle Hajer KEFI, Michel KALIKA Economica 01/2004
Chapter
Title Authors Source Date
Information Technology Issues in France Hajer KEFI, Michel KALIKA, Prashant PALVIA New Publishers Series in Business Vol.17 05/2020
Kalle Lyytinen : le penseur critique des fondements des systèmes d'information pour mieux en cerner les implications managériales et impacts sociétaux Hajer KEFI 05/2018
Dark Side of Social Networks: Technical, Managerial and Behavioral Perspectives Hajer KEFI, Charles PEREZ Encyclopedia of Social Network Analysis and Mining 01/2018
E-book ethics: Do new practices implicate new ethical rules Hajer KEFI, Lamine SARR Cambridge Scholars Publishing 01/2015
Introduction Hajer KEFI Cambridge Scholars Publishing 01/2015
Reconfiguration des systèmes d'information et urbanisation Hajer KEFI Vuibert, Paris 01/2012
Evaluation des systèmes d'information : proposition d'une modélisation et étude de cas Hajer KEFI Economica 01/2006
Le rôle stratégique des technologies d'information et de communication Hajer KEFI Editions Liaisons 01/2006
Interactions entre acteurs et conduite d'un projet d'implantation d'un système d'information Hajer KEFI Editions Liaisons 01/2002
Academic communication
Title Authors Source Date
Digital Learning: How should we change our Knowledge Transfer Ways: The case of Gaming in Learning in Morocco Hajer KEFI, Rania HIMDI International Conference on Information Systems 12/2019
Determinants of Social Networking Usage and Regret in Two Cumtural Settings: France and Thailand Hajer KEFI, Aziz NANTHAAMORNPHONG, Stéphane BRESSAN, Talel ABDESSALEM AMCIS 08/2019
Fame in the Frame: Seeking, Seeing and Sharing for Museum Visits Using Social Media Hajer KEFI, Yue ZHAO, Sali FARRAN 14th Organization Studies Summer Workshop on Technology and Organization 05/2019
The Balanced Reflective Uplift Modeling: Presentation of a New Model and Experimental Application in the Healthcare Sector Hajer KEFI, Talel ABDESSALEM, Atef SHAAR GITMA 06/2018
Dépendance au courrier électronique: effets sur le technostress et et la surcharge informationnelle et répercussions sur la performance Hajer KEFI, michel KALIKA AIM 05/2018
Dual Drivers of Facebook Usage and Regret Experience in Networking versus Brand Page Usage Hajer KEFI Americas Conference on Information Systems 08/2017
Proposing a new approach to uplift modeling: The Balanced Reflexive Uplift Modeling Hajer KEFI, Atef SHAAR, Talel ABDESSALEM, Olivier SEGARD CODE@MIT2006 11/2016
Usage éthique des systèmes d'information de santé: une approche par la notion d'affordance Hajer KEFI, Boubekeur AIT AIDER Colloque de l'ARIMHE 11/2016
Scoial Media Marketing Analytics: A multicultural Approach Applied to the Beauty & Cosmetics Industry Hajer KEFI, Sitesh INDRA, Talel ABDESSALEM Pacific Asia Conference in Information Systems 06/2016
Les systèmes d'information de santé et le partage de l'information: vers une approche par les affordances de l'usage et du changement Hajer KEFI, Boubekeur AIT AIDER Actes du colloque de l'Association Information et Management 05/2016
Influencers promote online, why should I buy? How credibility and parasocial interaction influence purchase intention Karina SOKOLOVA, Hajer KEFI
Press Article
Title Authors Source Date
Pas besoin d'être canon pour être une influenceuse beauté Hajer KEFI, Karina SOKOLOVA The Conversation 10/2019
Communication des marques de luxe sur les médias sociaux : faire rêver ne suffit plus Hajer KEFI, Daniel MAAR The Conversation 05/2019
Ces usages qui entraînent des regrets sur les réseaux sociaux Hajer KEFI The Conversation 03/2019
Déconnectez-moi! mais par trop vite... Hajer KEFI, Michel KALIKA The Conversation 11/2018