Faculty

Hajer KEFI
Full Professor
Summary
Hajer Kefi is Full Professor in Management Science in PSB Paris School of Business. She is an invited professor in the National University of Singapore. Her research interests include social media usage, Big data analytics and digital marketing and Information Technology Technology ethics. She received a PhD degree in Management Science from the University of Paris Dauphine and a post-doctoral degree in Research Supervision (HDR) from the University of Paris Sud, France. Her work has appeared in two books and several book chapters, and numerous research articles in scientific journals such as the Journal of Strategic Information Systems, Management International, Information Resources Management Journal, and Communication of the AIS.
Profile
Degree
- HDR, Business Administration, Management (graduated in 2011)
Skill
- Information system
- English
- Quantitative Methods
- Management
- Marketing
- Organizational behavior
- Cross cultural management
- French language and culture
- Marketing
Teaching department
- Marketing and Communication
Expertises
Digital Management
Digital Management
Innovation
Innovation
Social Media
Social Media
Strategic Management
Strategic Management
Marketing
Marketing
Publications
Title | Authors | Source | Date |
---|---|---|---|
Evaluation des systèmes d'information: une perspective organisationnelle | Hajer KEFI, Michel KALIKA | Economica | 01/2004 |
Title | Authors | Source | Date |
---|---|---|---|
Pas besoin d'être canon pour être une influenceuse beauté | Hajer KEFI, Karina SOKOLOVA | The Conversation | 10/2019 |
Communication des marques de luxe sur les médias sociaux : faire rêver ne suffit plus | Hajer KEFI, Daniel MAAR | The Conversation | 05/2019 |
Ces usages qui entraînent des regrets sur les réseaux sociaux | Hajer KEFI | The Conversation | 03/2019 |
Déconnectez-moi! mais par trop vite... | Hajer KEFI, Michel KALIKA | The Conversation | 11/2018 |