research & faculty PSB Paris School of Business
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Saeedeh REZAEE VESSAL

Saeedeh REZAEE VESSAL

Associate Professor Research
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Summary
Saeedeh REZAEE VESSAL is a lecturer and researcher in Marketing at Paris School of Business. She holds Ph.D. in Marketing from the Grenoble Alpes University and joined Paris School of Business in 2016. She is mainly focused on experimental research in consumer behavior area. Saeedeh's main research interest is antecedents and consequences of status consumption. She's recently started collaboration with researchers in the field of cancer, focusing on patients' well-being. Courses Taught: Consumer behavior in luxury, Fundamental of luxury markets, Marketing, Marketing Research, Quantitative methods.

Profile

Degree

  • PhD, Marketing (graduated in 2018)

Skill

  • Luxury Management
  • Marketing

Teaching department

  • Marketing and Communication

Publications

Scientific Article
Title Authors Source Date
Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials Judith PARTOUCHE-SEBBAN, Saeedeh REZAEE VESSAL International Marketing Review 01/2019
Academic communication
Title Authors Source Date
Mortality salience and status consumption among the elderly Saeedeh REZAEE VESSAL, Judith PARTOUCHE-SEBBAN A SYMPOSIUM ON BUSINESS ETHICS 01/2018
Social exclusion and Consumption Behavior: The Role of Exclusion Intensity and Consumers’ Overconfidence Saeedeh REZAEE VESSAL, Kamran RAZMDOOST 01/2018
Customer’s higher willingness to pay in accordance to mass customization Saeedeh REZAEE VESSAL, Pierre VALETTE FLORENCE, Heitham GUIZANI AMS World Marketing Congress 01/2015
How Mass Customization causes higher Willingness to Pay through Spotlight Effect Saeedeh REZAEE VESSAL, Pierre VALETTE FLORENCE, Heitham GUIZANI European Marketing Academy (EMAC) Conference 01/2015
I love to be unique! I will pay the price! Saeedeh REZAEE VESSAL, Pierre VALETTE FLORENCE, Heitham GUIZANI 4th International Consumer Brand Relationships Conference (ICBR) 01/2015
The effect of narrative advertisement and celebrity endorsement on spotlight effect Saeedeh REZAEE VESSAL, Kamran RAZMDOOST Congrès Annuel de l'Association Française du Marketing. 01/2015
The Influence of Product information on Status Consumption: The Mediating Role of Perceived Awareness of Others Saeedeh REZAEE VESSAL, Reza MOVARREI, Olivier TRENDEL European Marketing Academy (EMAC) 01/2014
Mysteries of new product promotion; effects of layout on buyer behavior Saeedeh REZAEE VESSAL, Reza MOVARREI IEEE International Conference on Management of Innovation & Technology, Singapore 01/2010
New Product Promotion and E-Commerce; Effects of Retailer Webpage Layout on Buyer Behavior Saeedeh REZAEE VESSAL, Reza MOVARREI 2010 IEEE International Conference on Management of Innovation & Technology, Singapore 01/2010